Candidate journey

The candidate journey is the process that a potential employee goes through from the moment they learn about a company or open position, to the moment they either accept or decline an offer of employment.

It is often compared to the customer journey, as it shares many similarities. Just as businesses need to map out and understand the customer journey in order to optimize the experience and increase conversions, so too do they need to map out and understand the candidate journey in order to optimize the recruiting process and increase the number of quality candidates who accept job offers.

The candidate journey typically consists of five main stages: awareness, consideration, application, interview, and offer.

Awareness

The awareness stage is when a potential candidate first learns about a company or open position. This can happen in a number of ways, such as through online job boards, social media, word-of-mouth, or traditional advertising.

At this stage, it is important for companies to make a good first impression. They need to ensure that their branding is strong and consistent across all channels, and that their online presence is positive and professional. They also need to make sure that their job postings are clear, concise, and accurately reflect the position and company culture.

Consideration

The consideration stage is when a potential candidate begins to research a company and position to decide if it is a good fit for them. They will look at things like the company website, reviews, and social media to get a sense of what the company is like, and they will read the job posting in detail to see if the position is a good match for their skills and experience.

At this stage, it is important for companies to ensure that their online presence is accurate and up-to-date, and that their job postings are clear and concise. They should also be prepared to answer any questions a potential candidate might have about the company or position.

Application

The application stage is when a potential candidate submits their resume and cover letter for a specific position. This is typically done through an online application system, but can also be done in person or via email.

At this stage, it is important for companies to have a clear and concise job posting, and to make sure that their online application system is easy to use and navigate. They should also have a system in place for tracking and managing applications.

Interview

The interview stage is when a potential candidate meets with someone from the company to discuss the open position. This can be done in person, over the phone, or via video conference.

At this stage, it is important for companies to be prepared with a list of questions to ask, and to make sure that they are evaluating candidates on their skills and experience, and not on their appearance or personal life. It is also important to give candidates the opportunity to ask questions about the company and position.

Offer

The offer stage is when a company makes a job offer to a potential candidate. This can be done in person, over the phone, or via email.

At this stage, it is important for companies to be clear about the salary, benefits, and expectations of the position, and to make sure that the job offer is in writing. It is also important to give candidates a reasonable amount of time to make a decision, and to be prepared to negotiate if necessary.