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Candidate persona

Ideal candidate profile

What is

Candidate persona

A candidate persona is a fictional representation of an ideal candidate for a particular role. It includes information such as the candidate's skills, experience, and goals. The persona is used to help organizations better understand their target audience and create more targeted recruiting materials.

Candidate persona


A candidate persona is a semi-fictionalized representation of an ideal candidate for a specific role. They are based on real data about current and future employees, as well as market trends. Candidate personas help recruiters and hiring managers to identify, attract, and hire the best candidates for their open roles.

When creating a candidate persona, you will want to consider the following:

  • What are the objectives of the role?
  • What skills and experience are required to successfully complete the objectives?
  • What motivates someone to excel in this role?
  • What kind of personality would be a good fit for the role and the company culture?
  • What are the common pain points or challenges that someone in this role may experience?

Once you have answered these questions, you can begin to build out your candidate persona. Include information such as:

  • Name
  • Demographics (age, gender, location, etc.)
  • Background
  • Work experience
  • Skills
  • Motivations
  • Challenges

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