Comparing LinkedIn InMail vs. email for candidate outreach

Erik Fiala
Erik Fiala
Founder, CEO at Source
Jan 14, 2023
4 min read
LinkedIn office view from the outsite during the night

When it comes to reaching out to potential job candidates, there are a few different options available to recruiters. Two of the most popular methods are LinkedIn InMail and email. But which one is best for candidate outreach? In this article, we'll take a look at the pros and cons of each method to help you decide.

LinkedIn InMail is a messaging feature that is exclusive to LinkedIn Premium users. It allows you to send direct messages to other LinkedIn users, even if you're not connected with them. This can be a great way to reach out to potential candidates who might not be actively looking for a job, but would be open to hearing about new opportunities.

One of the biggest advantages of LinkedIn InMail is that it's a closed system. This means that your message will only be seen by the person you're sending it to, which can be a huge plus if you're trying to reach out to passive candidates. Additionally, because LinkedIn is a professional networking site, you can be pretty sure that the people you're messaging are actually in the job market.

Another advantage of LinkedIn InMail is that it allows you to personalize your message. You can include the candidate's name, their current job title, and even a link to their LinkedIn profile. This can help to increase the chances of your message getting read and can make it more likely that the candidate will respond.

On the other hand, email is a much more open system. While this can make it a great option for reaching out to large groups of people, it also means that your message is more likely to get lost in the clutter. Additionally, because email is not a professional networking site, you can't be as sure that the people you're messaging are actually in the job market.

That being said, there are a few advantages to using email for candidate outreach. For one, it's a lot more versatile than LinkedIn InMail. You can send emails to anyone with an email address, which can be a huge plus if you're trying to reach out to a specific group of people. Additionally, you can use a variety of different tools to track your emails and see who has opened them and who hasn't, which can help you to focus your efforts on the most promising candidates.

So, which method is better? Ultimately, it depends on your specific needs. If you're trying to reach out to passive candidates who might not be actively looking for a job, then LinkedIn InMail is probably your best bet. However, if you're trying to reach out to a large group of people and want to be able to track your efforts, then email is probably the better choice.

In conclusion, both LinkedIn InMail and email have its own advantages and disadvantages when it comes to candidate outreach. It's important to assess your specific needs and goals before deciding which method to use. And remember, regardless of the method you choose, personalization and relevance will always play a key role in increasing the chances of success.

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